By making transparency their brand, Impossible Foods has created a message of honesty and commitment to safety. Their simple branding has evolved into a message of certainty in the safety and the nutritional value of their products.

They have blended their message into their brand by going above and beyond the critically acclaimed taste of their products. Partnerships with non-profit organizations and sustainable food projects have been included in their mission to fight world hunger.

Impossible has used modest marketing to promote their products and brand identity, depending mostly on trustworthy partnerships and positive customer experiences to spread their message. The company has been linked with a healthy, nutritious way of life, and their products have helped to maintain that identity.

Initially gaining popularity with their burger and ground meat alternatives, the organization has grown into a wider scope of meat alternatives and utilizes their position to promote environmentally conscious initiatives to change the nutrition landscape.