Allbirds

Case Studies - AllBirds

SIMPLE

YET

EXCEPTIONAL

Branding

Allbirds has been defined by simple design and comfortable construction since the beginning. The brand first saw success as a Silicon Valley staple, and have since gained popularity with celebrities, environmentalists and other public figures. Today, you’ll see Allbirds on everyone from college students to busy parents, dancers, nurses and others who are constantly on their feet.

Insights

Founders Tim Brown and Joey Zwillinger have kept the Allbirds brand successful by remaining focused on their primary goal. Allbirds have been able to focus on what is essential to them by keeping things simple. They concentrate on producing the best sneaker possible. Despite their popularity, they have not been distracted by logos, colors, or different shoe styles.

Market

Allbirds have attracted an extremely diverse market - their comfortability has engaged those seeking footwear for leisure activities and moment-to-moment comfort. However, their design was based on old-fashioned tennis footwear, making them a popular selection for athletes and other highly active audiences.

Success

Because their stated mission of developing comfortable, environmentally sustainable has been supported by their products even in the face of skepticism, the brand has seen increased popularity and a growing consumer base despite their lack of engagement in the wider street fashion landscape.

Ready to become the exception?