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Entrances
Page Views
Unique Page Views
Clickthrough Rates (CTR)
Bounce Rate
Exit Rate
Time On Page
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Analytic Strategies
Entrances
Entrances for your online interface helps track down where online traffic leads to your brand or organization, and how and where your market gets their first exposure to your message.
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Analytic Strategies
Page Views
How often a page on your website is opened says a lot about how attractive your interface is to incoming audiences. These first impressions are a critical part of measuring your impact.
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Analytic Strategies
Unique Page Views
Unique pageviews show how many views are from separate users. They are a better measure of where the different parts of your audience come from, and what they came for.
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Analytic Strategies
Clickthrough Rates (CTR)
CTR is an important metric because it allows us to help you understand your customers—it tells you what works and what doesn’t work when trying to reach your target audience.
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Analytic Strategies
Bounce Rate
Your site's bounce rate reveals the percentage of visitors that leave your page without taking an action, such as clicking on a link, filling out a form, or making a purchase. Understanding and addressing the reasons that users bounce helps optimize your site for client conversion.
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Analytic Strategies
Exit Rate
Various forms of data are important to the overall success of your website and business. This includes exit rate, especially when you are selling a product or service directly to the consumer/visitor. It is important to be familiar with how to investigate high exits and reduce your exit rate.
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Analytic Strategies
Time On Page
Analyzing time on page can help you understand whether you’re attracting the right kind of visitors or false leads — people who land on your site only to realize that it’s not what they were looking for. It can also give you valuable insight into how your content is performing.
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