"God Is Dope" gained a great deal of momentum with its straightforward mission, with its message – displayed in white or black letters against bold fabrics – catching the attention of college students, entertainers and athletes. The idea is straightforward: raise faith-based awareness through fashion, entertainment, and influence.

God Is Dope has developed to represent a message beyond than apparel. It investigates culture, race, identity, and the American experience. The company is about more than just fashion; it's about communicating messages that encourage people to emphasize individuality in their approach to life.

Faith-based clothing is a growing business with fierce competition. Customers consider God Is Dope unique because it is an affordable brand that caters to youthful shoppers who might otherwise be hesitant to express themselves spiritually through fashion.

Since its success catching on in the late-2010s on the fuel of one man's savings and initiative, the brand has opened a flaghip store and developed a nationwide audience that continues to grow.