Stereo

Case Studies - Stereo

Podcasts

Made

Social

Branding

Gaining its initial momentum during the COVID-19 lockdown of 2020, Stereo gained popularity as a podcast experience that leveraged the quick, accessible nature of social media apps like Twitter to encourage constant engagement with the platform and interactivity between its user base. Using Stereo, everyone can make conversations accessible and share experiences.

Insights

The backbone of the app's success is in its ability to connect people for short but engaging discussions, fun avatar customization and its intimate scrolling experience that brings the feeling of a party to your phone screen, which served as an immense amount of comfort for audiences mid-lockdown. The launch of the app is an exceptional exercise in good timing and large-scale social awareness.

Market

Everyone has opportunities to engage with an infinite variety of interests including politics, pop culture, music, dating, business and much more. Like its contemporary social media competitors, its market is extremely broad and catches on quickly with groups the prioritize dialogue and conversation.

Success

In addition to its potential as a useful stepping stone for traditional podcasting, its unique approach to popular social media conventions has established it as a reliable discussion-based platform as the role of social media changes in our society.

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